In consequence, this evolution has given us not only the concept of Shopping Tourism of products (traditional concept) but also of Shopping Tourism of services, tourism of virtual shopping (related to communities with an E-commerce offer) and the consumption of places, spaces and time.Shopping by themselves constitute a tourist activity or travel experience. Proposes a vision that integrates the local industries of a territorial space under the concept of Shopping Tourism. Calle Poeta Joan Maragall 42 In consequence, this evolution has given us not only the concept of Shopping Tourism of products (traditional concept) but also of Shopping Tourism of services, tourism of virtual shopping (related to communities with an E-commerce offer) and the consumption of places, spaces and time. SHOPPING TOURISM OF TRANSNATIONAL PRODUCTS: 2). With this project and the support of the UNWTO, León aims to position itself as a destination for value-added shopping tourism through innovative experiences in shopping tourism. The design, development and promotion of a tourist offer of quality. A product of major growth within the sector. The unique travel experience for the consumers of each destination. 28020 Madrid, Spaininfo@unwto.org, The World Tourism Organization (UNWTO) is a specialized agency of the United Nations, Ethics, Culture and Social Responsibility. World Tourism Organization Though this phenomenon isn’t new, given that it has had a constant evolution since the mid-20th century, the idea of going shopping has stopped being an activity exclusively related to leisure and has become a practice that has transformed destinations and the tourist offer. A transversal activity in the tourism sector. Accommodations; For example, Taj, ITC Hotels. One of the characteristics of Shopping Tourism is its transversality with other tourism sectors, mainly hostelry, gastronomy, transport, etc., as well as with other types of tourism, such as the tourism of events and congresses (MICE), cruise ship tourism, business tourism, etc., as in all the types of tourism that we know the traveller-tourist has the deep need to bring something from the place he has visited with him, whether for his own enjoyment or to offer and gift to others. Destinations have thus an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning. Palace Hotel Tokyo has a shopping package, Couture Tokyo, that includes a personal concierge to guide guests while shopping at Mitsukoshi Nihonbashi, Japan's oldest and … The de-seasonalizing effect of the demand. Currently, the touristic and commercial sectors unite their forces as motors of economic and social development due to their character of dynamization and complementarity, in a way that this joint effect is greater than the sum of the effects that can be reached separately as they help improve the competitiveness of the tourist destination, as well as that of its commercial area, by generating new forms of social development and economic benefit in the receiving territories. These products are inexpensive items that require little shopping effort. Alongside these, attention is also given to community involvement in tourism as well as local socio-economic wellbeing and the promotion of employment. Palm Springs, California, is an excellent example of a community that took an analytical approach to tourism development. Whether the tourist has the making shopping as a main goal of the trip or if the goal is something else and shopping become secondary or complementary, we all like to take a souvenir from the visited place with us or to buy some product to offer it to family and friends, strengthening the idea of remembrance and empathy while having been away from the social or familiar sphere. These products need a great share of investments in private sector. SHOPPING TOURISM OF PRODUCTS WITH CULTURAL IDENTITY: It’s important to clarify that while Shopping Tourism of transnational products is related to select urban destinations and usually associated with the shopping of products of international brands, many tourists bet on the local products, elaborated in a certain space of the visited territory, due to them standing out for the techniques and ancestral materials typical of their society. There is, however, no globally accepted definition of this activity for various reasons, mainly due to the multiple actors that participate in this type of tourism, additionally to the acquired product or even the mode of getting it. One of the practices with the highest expectations due to its potential. A few of them are −. Shopping Tourism is a fundamental catalyst for the evolution of the tourist model due to the following factors: In the advanced and emerging economies, the development of Shopping Tourism is a main phenomenon for managers of tourism policies, academics and business leaders in every part of the world. Constituted by industries, creative industries, retailers, craft shops and establishments related to the Orange Economy. We can also regard Shopping Tourism as a practice focused on the acquisition of products and services in the visited place. The activities the tourists can realize in a certain destination are varied, from relaxing on a beach (Tourism of sun and beach), making cultural visits (Cultural Tourism) or going Shopping (Shopping Tourism). At the same time, it aims to promote the integration of companies and individuals from different areas in the value chain of tourism and commerce in León and its surroundings (artisans, agriculture, leather, footwear, design, automotive, among others), while stimulating the creation of employment and new opportunities based on the promotion of high value-added shopping tourism and local development. So, start impressing your guest and outpace your competitors. Within the service sector, activities related to culture, leisure and tourism have been the focus of a big part of the attention of the transformation of the new forms of networks and contemporary economic markets. Shopping by themselves constitute a tourist activity or travel experience. The capacity for globalizing the local retailers. Shopping Tourism Product Development Project in León, Guanajuato, Mexico. Tourists buy convenience products usually without significant planning. More importantly, shopping is one of the major categories of tourists’ expenditure, representing a significant source of income for national economies both directly and through the many linkages to other sectors in the economy. The World Tourism Organization (UNWTO) defines Tourism as «…the activities realized by people during their trips and stays in places different from their usual environment for a consecutive period of time lower than a year, for leisure Shopping, for business or other motives». We piled up the most significant upcomimng tourism trends for 2021. Airbnb Rentals. At the same time, the acquisition of goods away from their place of residence is one of the main objectives for the travelers when choosing a travel destination. This type of tourism allows to offer the traveler a unique and different experience to get to know and acquire products elaborated exclusively in said tourist destination whose cultural identity is characteristic of that territory. The high Shopping capacity of the tourist. These brands are mainly localized in commercial centers and emblematic streets of some cities. Fast food, cold drinks, small souvenirs, a visit to museum are the examples of convenience tourism product. The initiative aims to maximize the benefits of tourist activity in the city of León and promote it as a shopping destination, both within Mexico and around the world. By using customer analytics, the city discovered that 73% of sales in the city (by dollar volume) come from people who don’t live there. For this reason, we can state that in recent years this type of tourism has become: According to the EU White Paper of Trade, going shopping and realizing tourism are two related activities in tourist destinations and the trade sector maintains an intense and direct correspondence to the tourist activity. All this contributes to the development of a touristic offer of quality, allowing the tourist to live a unique travel experience in every destination. Shopping Tourism is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. 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